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Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : St. Martin's Press, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 VAN. Not available: TBS Barcelona: Consulta en sala (1).
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Consumer neuroscience / Moran Cerf and Manuel Garcia-Garcia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: Cambridge, MA : MIT Press, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 CON.
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The choice factory : how 25 behavioural biases influence the products we decide to buy / Richard Shotton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hampshire, Great Britain : Harriman House Ltd, 2018
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.32 SHO, HF5415.32 SHO.
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