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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: Seventh global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England : Pearson Education, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.123 CLO.
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Advertising and promotion by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 BEL.
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