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Luxury essentials : essential insights and strategies to manage luxury products / Daniel A. Langer, Oliver P. Heil.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Mainz : University of Mainz, Center for Research on Luxury, 2015Description: 180 pages : illustrations ; 23 cmISBN:
  • 9780692361269
Subject(s): Summary: Whether we teach luxury to students or have discussions with luxury professionals or talk to luxury consumers, one common theme emerges again and again: While luxury seems to be easy to grasp at first, it quickly evolves into a most complicated endeavor. That is, its management poses most unique challenges, e.g. as price is often seemingly irrelevant. While intuitively there should be a lot of publications on luxury that really matter, there are only a few that try to meet the luxury challenge.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HD9999 LAN (Browse shelf(Opens below)) Reference Only (Reference Only) B01472
Book TBS Barcelona Libre acceso HD9999 LAN (Browse shelf(Opens below)) Available B01471
Book TBS Barcelona Libre acceso HD9999 LAN (Browse shelf(Opens below)) Available B01470

Whether we teach luxury to students or have discussions with luxury professionals or talk to luxury consumers, one common theme emerges again and again: While luxury seems to be easy to grasp at first, it quickly evolves into a most complicated endeavor. That is, its management poses most unique challenges, e.g. as price is often seemingly irrelevant. While intuitively there should be a lot of publications on luxury that really matter, there are only a few that try to meet the luxury challenge.

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