The fundamentals of branding / by Melissa Davis

By:

Davis, Melissa

Material type: Text

TextLanguage: English Publication details: Lausanne ; Worthing : AVA Academia, 2009Description: 183 pages : illustrations, portraits (color) ; 23 cmISBN:

9782940373987

Subject(s):

Branding (Marketing)

Summary: Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HD69.B7 DAV (Browse shelf(Opens below))	1	Checked out	06/12/2025	B06060

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.

It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.