The objects of affection : semiotics and consumer culture / Arthur Asa Berger.

By:

Berger, Arthur Asa, 1933-

Material type: Text

TextLanguage: English Series: Semiotics and popular culturePublication details: New York : Palgrave Macmillan, 2010.Edition: 1st ed.Description: xiii, 198 p. : ill. ; 21 cm.ISBN:

9780230103733

Subject(s):

Genre/Form:

Consumer behavior -- Textbooks

DDC classification:

302.2 22

LOC classification:

P99.4.S62 B47 2010

Summary: "A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HF5415.33 BER (Browse shelf(Opens below))	Available		B04509

Includes bibliographical references (p. [185]-109) and index.

"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.