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		How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business School Press, c2004 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HOL. Place hold Add to cart (remove)
		A history of brands : origins of consumer markets / Richard Shear. by Shear, Richard [author.] Series: SVA masters in branding Material type: Text; Format: available online ; Literary form: Not fiction Language: English Publisher: Beverly, MA : Rockport Publishers, an imprint of The Quarto Group, 2025 Availability: Items available for loan: TBS Barcelona (2)Call number: HD69.B7 SHE, HD69.B7 SHE. Place hold Add to cart (remove)

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