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Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harvard Business School Press, 2004
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Availability: Items available for loan: TBS Barcelona (1)Call number: HD30.28 KAP.
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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AAK.
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Capitalism without capital by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Princeton University Press, 2018
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5681.I55 HAS.
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