BRANDING

This list contains 18 titles

Brand elevation : lessons in ueber-branding / Wolfgang Schaefer and JP Kuehlwein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London, United Kingdom ; New York, NY : Kogan Page, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 SCH.
Brand identity essentials : 100 principles for building brands / Kevin Budelmann, Yang Kim. by
Edition: Revised and Expanded.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Beverly, MA : Rockport, 2019
Availability: Not available: TBS Barcelona: Checked out (1).
Brand management : co-creating meaningful brands / Michael Beverland, Pinar Cankurtaran. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA: Sage Publications, 2024.
Availability: Items available for loan: TBS Barcelona (3)Call number: HF5415.1255 BEV, HF5415.1255 BEV, HF5415.1255 BEV.
Branded beauty : how marketing changed the way we look / Mark Tungate. by
Edition: First edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia, PA : Kogan Page, c2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9970.5.C672 TUN.
Branding Black womanhood : media citizenship from Black power to Black girl magic / Timeka N. Tounsel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Brunswick : Rutgers University Press, 2022
Availability: No items available.
Branding inside out : internal branding in theory and practice / edited by Nicholas Ind. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, England ; New York, New York ; New Delhi, India : Kogan Page, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 BRA.
Building brand experiences : a practical guide to retaining brand relevance / Darren Coleman. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Kogan Page Ltd, [2018]
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 COL.
Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler, Rob Meyerson. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ : John Wiley & Sons, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 WHE.
Digital branding : how to successfully build and measure a brand online / Daniel Rowles. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Kogan Page, 2025
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 ROW.
Dynamic branding : responsive graphics for brands of today / edited and produced by Viction Workshop Ltd ; creative direction: Victor Cheung. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: North Point, Hong Kong : Viction Workshop Ltd 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: NC998.4 CHE.
Marketing communications / John Egan. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE, [2023]
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.123 EGA.
Myths of branding : dispel the misconceptions and become a brand expert / Simon Bailey and Andy Milligan. by Series: Business myths
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : KoganPage, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 BAI.
Rethinking prestige branding : secrets of the Ueber-Brands / Wolfgang Schaefer and J.P. Kuehlwein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 SCH.
The brand power manifesto : branding brilliance for female entrepreneurs / Abigail & Chloe Baldwin. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: Amsterdam, The Netherlands : BIS Publishers, [2024]
Availability: Items available for loan: TBS Barcelona (1)Call number: HD6072.5 BAL.
The power of brand ownership : marketing in the cultural landscape / Miriam J. Johnson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cambridge : Cambridge University Press, 2025
Availability: Items available for loan: TBS Barcelona (1)Call number: HC79.C6 JOH.
The Routledge companion to corporate branding / edited by Oriol Iglesias, Nicholas Ind and Majken Schultz. by Series: Routledge companions in business, management & marketing
Edition: First Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, 2022
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 ROU.
Universal principles of branding : 100 key concepts for defining, building, and delivering brands / Mark Kingsley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Beverly, MA : Quarto Publishing Group, 2023
Other title:
  • One hundred key concepts for defining, building, and delivering brands
  • A hundred key concepts for defining, building, and delivering brands
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KIN.
Using semiotics in marketing : how to achieve consumer insight for brand growth and profits / Rachel Lawes. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York, NY : Kogan Page, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 LAW.

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