Consumer behaviour : a European perspective
Solomon, Michael R.
Consumer behaviour : a European perspective Consumer behavior / Michael R. Solomon, [and three others]. - Fourth edition. - Harlow, England : Pearson Education 2010. - xxvii, 700 pages : illustrations (chiefly color) ; 27 cm.
Includes bibliographical references and indexes.
An introduction to consumer behaviour — A consumer society — Shopping, buying and evaluating — Perception — The self — Motivation, values and lifestyle — Learning and memor — Attitudes — Individual decision-making — Group influence and opinion leadership — European family structures, household decision-making and age cohorts — Income and social class — Culture and consumer behaviour — Cultural change processses — New times, new consumers.
The book links consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues.
9780273717263
2009033199
Consumer behavior--Europe
Bibliography B1 Fundamentals of Marketing Bibliography MSc - Marketing Management: Retail & Consumer Goods
Consumer behavior -- Textbooks
HF5415.33.E85 / S65 2010
Consumer behaviour : a European perspective Consumer behavior / Michael R. Solomon, [and three others]. - Fourth edition. - Harlow, England : Pearson Education 2010. - xxvii, 700 pages : illustrations (chiefly color) ; 27 cm.
Includes bibliographical references and indexes.
An introduction to consumer behaviour — A consumer society — Shopping, buying and evaluating — Perception — The self — Motivation, values and lifestyle — Learning and memor — Attitudes — Individual decision-making — Group influence and opinion leadership — European family structures, household decision-making and age cohorts — Income and social class — Culture and consumer behaviour — Cultural change processses — New times, new consumers.
The book links consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues.
9780273717263
2009033199
Consumer behavior--Europe
Bibliography B1 Fundamentals of Marketing Bibliography MSc - Marketing Management: Retail & Consumer Goods
Consumer behavior -- Textbooks
HF5415.33.E85 / S65 2010
