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Consumer behaviour : a European perspective / Michael R. Solomon, [and three others].

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Harlow, England : Pearson Education 2010.Edition: Fourth edition.Description: xxvii, 700 pages : illustrations (chiefly color) ; 27 cm.ISBN:
  • 9780273717263
Other title:
  • Consumer behavior
Subject(s): Genre/Form: LOC classification:
  • HF5415.33.E85 S65 2010
Contents:
An introduction to consumer behaviour — A consumer society — Shopping, buying and evaluating — Perception — The self — Motivation, values and lifestyle — Learning and memor — Attitudes — Individual decision-making — Group influence and opinion leadership — European family structures, household decision-making and age cohorts — Income and social class — Culture and consumer behaviour — Cultural change processses — New times, new consumers.
Summary: The book links consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues.
Holdings
Item type Current library Call number Status Notes Date due Barcode
Recommended bibliography book Recommended bibliography book TBS Barcelona HF5415.33 SOL (Browse shelf(Opens below)) Available Fourth edition. B03902

Includes bibliographical references and indexes.

An introduction to consumer behaviour — A consumer society — Shopping, buying and evaluating — Perception — The self — Motivation, values and lifestyle — Learning and memor — Attitudes — Individual decision-making — Group influence and opinion leadership — European family structures, household decision-making and age cohorts — Income and social class — Culture and consumer behaviour — Cultural change processses — New times, new consumers.

The book links consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues.

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