Digital marketing
Digital marketing
- 6ª ed
- Pearson Education, 2016
- xxix, 698 p: col. ill; 27 cm.
strategy, implementation and practice
Pt.1. Digital Marketing Fundamentals Pt.2. Digital Strategy Development-- Pt.3. Digital Marketing: Implementation and Practice.--
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
9781292077611
HF COMMERCE
Internet marketing
strategy, implementation and practice
Pt.1. Digital Marketing Fundamentals Pt.2. Digital Strategy Development-- Pt.3. Digital Marketing: Implementation and Practice.--
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
9781292077611
HF COMMERCE
Internet marketing
