Digital marketing

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Pearson Education, 2016Edition: 6ª edDescription: xxix, 698 p: col. ill; 27 cm.ISBN:

9781292077611

Subject(s):

Contents:

Pt.1. Digital Marketing Fundamentals Pt.2. Digital Strategy Development-- Pt.3. Digital Marketing: Implementation and Practice.--

Summary: Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415.1265 CHA (Browse shelf(Opens below))	Checked out	20/07/2024	B04693

Pt.1. Digital Marketing Fundamentals Pt.2. Digital Strategy Development-- Pt.3. Digital Marketing: Implementation and Practice.--

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.