International business
International business
- 7ª ed
- Pearson Education, 2017
- 755 p. ; 25 cm
Part One THE WORLD OF INTERNATIONAL BUSINESS -- Chapter 1 Introduction to International Business -- -- Chapter 2 General Frameworks in International Business -- -- Chapter 3 MNES, Innovation and Competitiveness-- -- Part Two THE ENVIRONMENT OF INTERNATIONAL BUSINESS-- -- Chapter 4 International Politics-- -- Chapter 5 International Culture-- -- Chapter 6 International Trade-- -- Chapter 7 International Financial Markets and Institutions -- -- Part Three INTERNATIONAL BUSINESS STRATEGIES-- -- Chapter 8 Multinational Strategy -- -- Chapter 9 Organizing Strategy -- -- Chapter 10 Corporate Strategy and National Competitiveness -- -- Chapter 11 MNE's as Responsible Stakeholders-- -- Part Four FUNCTIONAL AREA STRATEGIES-- -- Chapter 12 Production Strategy -- -- Chapter 13 Marketing Strategy-- -- Chapter 14 Human Resource Management Strategy -- -- Chapter 15 Political Risk and Negotiation Strategy-- -- Chapter 16 International Financial Management-- -- Part Five REGIONAL STRATEGIES-- -- Chapter 17 European Union -- -- Chapter 18 Japan-- -- Chapter 19 North America-- -- Chapter 20 Emerging Economies -- -- Chapter 21 China -- -- Glossary -- -- Index--
Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking.
9781292064390
HD INDUSTRIES. LAND USE. LABOR
International business enterprises--Management.
Part One THE WORLD OF INTERNATIONAL BUSINESS -- Chapter 1 Introduction to International Business -- -- Chapter 2 General Frameworks in International Business -- -- Chapter 3 MNES, Innovation and Competitiveness-- -- Part Two THE ENVIRONMENT OF INTERNATIONAL BUSINESS-- -- Chapter 4 International Politics-- -- Chapter 5 International Culture-- -- Chapter 6 International Trade-- -- Chapter 7 International Financial Markets and Institutions -- -- Part Three INTERNATIONAL BUSINESS STRATEGIES-- -- Chapter 8 Multinational Strategy -- -- Chapter 9 Organizing Strategy -- -- Chapter 10 Corporate Strategy and National Competitiveness -- -- Chapter 11 MNE's as Responsible Stakeholders-- -- Part Four FUNCTIONAL AREA STRATEGIES-- -- Chapter 12 Production Strategy -- -- Chapter 13 Marketing Strategy-- -- Chapter 14 Human Resource Management Strategy -- -- Chapter 15 Political Risk and Negotiation Strategy-- -- Chapter 16 International Financial Management-- -- Part Five REGIONAL STRATEGIES-- -- Chapter 17 European Union -- -- Chapter 18 Japan-- -- Chapter 19 North America-- -- Chapter 20 Emerging Economies -- -- Chapter 21 China -- -- Glossary -- -- Index--
Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking.
9781292064390
HD INDUSTRIES. LAND USE. LABOR
International business enterprises--Management.
