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International business

Contributor(s): Material type: TextTextLanguage: English Publication details: Pearson Education, 2017Edition: 7ª edDescription: 755 p. ; 25 cmISBN:
  • 9781292064390
Subject(s):
Contents:
Part One THE WORLD OF INTERNATIONAL BUSINESS -- Chapter 1 Introduction to International Business -- -- Chapter 2 General Frameworks in International Business -- -- Chapter 3 MNES, Innovation and Competitiveness-- -- Part Two THE ENVIRONMENT OF INTERNATIONAL BUSINESS-- -- Chapter 4 International Politics-- -- Chapter 5 International Culture-- -- Chapter 6 International Trade-- -- Chapter 7 International Financial Markets and Institutions -- -- Part Three INTERNATIONAL BUSINESS STRATEGIES-- -- Chapter 8 Multinational Strategy -- -- Chapter 9 Organizing Strategy -- -- Chapter 10 Corporate Strategy and National Competitiveness -- -- Chapter 11 MNE's as Responsible Stakeholders-- -- Part Four FUNCTIONAL AREA STRATEGIES-- -- Chapter 12 Production Strategy -- -- Chapter 13 Marketing Strategy-- -- Chapter 14 Human Resource Management Strategy -- -- Chapter 15 Political Risk and Negotiation Strategy-- -- Chapter 16 International Financial Management-- -- Part Five REGIONAL STRATEGIES-- -- Chapter 17 European Union -- -- Chapter 18 Japan-- -- Chapter 19 North America-- -- Chapter 20 Emerging Economies -- -- Chapter 21 China -- -- Glossary -- -- Index--
Summary: Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HD2755.5 COL (Browse shelf(Opens below)) Available B01416

Part One THE WORLD OF INTERNATIONAL BUSINESS -- Chapter 1 Introduction to International Business -- -- Chapter 2 General Frameworks in International Business -- -- Chapter 3 MNES, Innovation and Competitiveness-- -- Part Two THE ENVIRONMENT OF INTERNATIONAL BUSINESS-- -- Chapter 4 International Politics-- -- Chapter 5 International Culture-- -- Chapter 6 International Trade-- -- Chapter 7 International Financial Markets and Institutions -- -- Part Three INTERNATIONAL BUSINESS STRATEGIES-- -- Chapter 8 Multinational Strategy -- -- Chapter 9 Organizing Strategy -- -- Chapter 10 Corporate Strategy and National Competitiveness -- -- Chapter 11 MNE's as Responsible Stakeholders-- -- Part Four FUNCTIONAL AREA STRATEGIES-- -- Chapter 12 Production Strategy -- -- Chapter 13 Marketing Strategy-- -- Chapter 14 Human Resource Management Strategy -- -- Chapter 15 Political Risk and Negotiation Strategy-- -- Chapter 16 International Financial Management-- -- Part Five REGIONAL STRATEGIES-- -- Chapter 17 European Union -- -- Chapter 18 Japan-- -- Chapter 19 North America-- -- Chapter 20 Emerging Economies -- -- Chapter 21 China -- -- Glossary -- -- Index--

Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking.

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