Consumer behavior
Solomon, Michael R.
Consumer behavior / Michael R. Solomon - Twelfth edition. - Harlow, England : Pearson Education, 2017. - 623 pages : illustrations (chiefly color) ; 27 cm.
Buying, Having, and Being: An Introduction to Consumer Behavior —
Consumer and Social Well-Being —
Perception —
Learning and Memory —
Motivation and Affect —
The Self: Mind, Gender, and Body —
Personality, Lifestyles, and Values —
Attitudes and Persuasive Communications —
Decision Making —
Buying, Using, and Disposing —
Groups and Social Media —
Income and Social Class —
Subcultures —
Culture.
Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.
Pearson MyLab Marketing™ not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
9781292153100
Consumer behavior
Bibliography B1 Fundamentals of Marketing
Consumer behavior -- Textbooks
Consumer behavior / Michael R. Solomon - Twelfth edition. - Harlow, England : Pearson Education, 2017. - 623 pages : illustrations (chiefly color) ; 27 cm.
Buying, Having, and Being: An Introduction to Consumer Behavior —
Consumer and Social Well-Being —
Perception —
Learning and Memory —
Motivation and Affect —
The Self: Mind, Gender, and Body —
Personality, Lifestyles, and Values —
Attitudes and Persuasive Communications —
Decision Making —
Buying, Using, and Disposing —
Groups and Social Media —
Income and Social Class —
Subcultures —
Culture.
Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.
Pearson MyLab Marketing™ not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
9781292153100
Consumer behavior
Bibliography B1 Fundamentals of Marketing
Consumer behavior -- Textbooks
