MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
02670nam a2200253Ia 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
3154 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
230305s2017 xx 000 0 und d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781292153100 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 043 ## - CÓDIGO DE ÁREA GEOGRÁFICA |
|---|
| Código de área geográfica |
en_UK |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Solomon, Michael R. |
| 9 (RLIN) |
20424 |
| Término indicativo de función/relación |
author |
| 245 #0 - MENCIÓN DE TÍTULO |
|---|
| Título |
Consumer behavior |
| Mención de responsabilidad, etc. |
/ Michael R. Solomon |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
Twelfth edition. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Lugar de publicación, distribución, etc. |
Harlow, England : |
| Nombre del editor, distribuidor, etc. |
Pearson Education, |
| Fecha de publicación, distribución, etc. |
2017. |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
623 pages : |
| Otras características físicas |
illustrations (chiefly color) ; |
| Dimensiones |
27 cm. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
Buying, Having, and Being: An Introduction to Consumer Behavior — <br/>Consumer and Social Well-Being — <br/>Perception — <br/>Learning and Memory — <br/>Motivation and Affect — <br/>The Self: Mind, Gender, and Body — <br/>Personality, Lifestyles, and Values — <br/>Attitudes and Persuasive Communications — <br/>Decision Making — <br/>Buying, Using, and Disposing — <br/>Groups and Social Media — <br/>Income and Social Class — <br/>Subcultures — <br/>Culture. |
| 520 ## - SUMARIO, ETC. |
|---|
| Sumario, etc. |
Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.<br/><br/>In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.<br/><br/>Pearson MyLab Marketing™ not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.<br/><br/>Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Consumer behavior |
| 9 (RLIN) |
997 |
| 653 ## - TÉRMINO DE INDIZACIÓN--NO CONTROLADO |
|---|
| Término no controlado |
Bibliography B1 Fundamentals of Marketing |
| 655 ## - TÉRMINO DE INDIZACIÓN--GÉNERO/FORMA |
|---|
| Datos o término principal de género/forma |
Consumer behavior -- Textbooks |
| 905 ## - ELEMENTOS DE DATOS E LOCAL, LDE (RLIN) |
|---|
| a |
m |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
