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Monroe, Kent B.

Pricing : making profitable decisions / Kent B. Monroe. - 2nd ed. - New York : McGraw-Hill Pub. Co., c1990. - xxiv, 502 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.

ISBN: 9780070427822

LCCN: 90005565

Subjects--Topical Terms:
Consumer behavior

Subjects--Index Terms: Bibliography MSc - Marketing Management: Account-Based Marketing Bibliography MSc - Marketing Management: Retail & Consumer Goods

Index Terms--Genre/Form:
Consumer behavior -- Textbooks

LC Class. No.: HF5416.5 / .M66 1990

Dewey Class. No.: 658.8/16