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Pricing : making profitable decisions / Kent B. Monroe.

By: Material type: TextTextLanguage: English Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Pub. Co., c1990.Edition: 2nd ed.Description: xxiv, 502 p. : ill. ; 24 cm.ISBN:
  • 9780070427822
Subject(s): Genre/Form: DDC classification:
  • 658.8/16 20
LOC classification:
  • HF5416.5 .M66 1990
Summary: Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.
Holdings
Item type Current library Call number Status Date due Barcode
Recommended bibliography book Recommended bibliography book TBS Barcelona HF5416.5 MON (Browse shelf(Opens below)) Available

Includes bibliographical references and indexes.

Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.

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