Essentials of marketing research : a hands-on orientation
Malhotra, Naresh
Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra (Georgia Institute of Technology). - Global edition. - 432 pages : color illustrations ; 28 cm. - Always learning . - Always learning. .
Series title from cover. "Authorized adaptation from the United States edition, entitled Essentials of Marketing Research: a Hands-On Orientation, 1st edition, ISBN 978-0-13-706673-5, by Naresh K. Malhotra, published by Pearson Education ©2015"--Title page verso.
Includes bibliographical references and index.
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
1292060166 (pbk.) 9781292060163 (pbk.)
Marketing research
HF5415.2 / .M28842 2015
Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra (Georgia Institute of Technology). - Global edition. - 432 pages : color illustrations ; 28 cm. - Always learning . - Always learning. .
Series title from cover. "Authorized adaptation from the United States edition, entitled Essentials of Marketing Research: a Hands-On Orientation, 1st edition, ISBN 978-0-13-706673-5, by Naresh K. Malhotra, published by Pearson Education ©2015"--Title page verso.
Includes bibliographical references and index.
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
1292060166 (pbk.) 9781292060163 (pbk.)
Marketing research
HF5415.2 / .M28842 2015
