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Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra (Georgia Institute of Technology).

By: Material type: TextTextLanguage: English Series: Always learningPublisher: Harlow, Essex, England : Pearson Education Limited, [2015]Copyright date: ©2015Edition: Global editionDescription: 432 pages : color illustrations ; 28 cmISBN:
  • 1292060166 (pbk.)
  • 9781292060163 (pbk.)
Subject(s): LOC classification:
  • HF5415.2 .M28842 2015
Summary: Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode
Book TBS Barcelona HF5415.2 MAL (Browse shelf(Opens below)) 1 Available SOON AVAILABLE

Includes bibliographical references and index.

Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

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