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Jobber, David 1947-

Selling and sales management / David Jobber and Geoff Lancaster. - 1 online resource (xxii, 522 pages) : illustrations (colour).

Previous edition: 2012. Academic

Includes bibliographical references and index.

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

ISBN: 9781292078007 9781292078038

Source: 9781292078038 Ingram Content Group

Nat. Bib. No.: GBB7F5477 bnb

Subjects--Uniform Titles:
B1 The Art of Selling (BiM)
B2 Responsible Negotiation (BiM)

Subjects--Topical Terms:
Selling
Sales management

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5438.25 / .J63 2015eb