A history of brands : origins of consumer markets
Shear, Richard,
A history of brands : origins of consumer markets / Richard Shear. - SVA masters in branding .
Includes index.
The Origins of Consumption — Patterns and Prints — Distributors of Information and Meaning — An Early Global Consumption Pattern — Elizabeth I and the Origins of Consumer Markets — British East India Company — One of the First Global Consumer Brands — Louis XIV — The Bourgeoisie and the Baroque — Josiah Wedgwood — The Beginnings of Modern Merchandising and Brand Identity — The Creation of Markets and Marketing — The New Retail Landscape — The New Media Landscape — The Poster as Brand Builder — The Name on the Label (1900s) — The 1912 Launch of Crisco — New Products and New Lifestyles — Peter Behrens — Brand Identity around the Wars — Coco Chanel and the Creation of Chanel No. 5 — C. Coles Phillips — An Illustrator’s Definition of the Twentieth-Century Woman — The Role of the New Consumer — Alex Steinweiss and Paul Rand — Two Creative Approaches to New Brand Media — The Modern Brand Landscape — The “Greatest Generation” of Brands: Marlboro, Minute Rice, and Mr. Clean — The Explosion of Suburban Shopping and the Mall — A Revolutionary Decade for Brands — The Current Evolution of Retail in Four Steps — Today’s Brand — The Twenty-First-Century Hunter-Gatherer Culture and How We Search — The Seven Virtues and Retail Brand Experience.
Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.
In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.
In A History of Brands, you’ll explore:
Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.
Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.
Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.
Technological Shifts: Examine how advancements in technology—from mass production to digital marketing—have transformed the branding landscape.
The Future of Brands: Gain insights into emerging trends and the future of branding in a rapidly changing world.
A History of Brands is more than just a history book; it’s an illuminating look at the forces that have shaped modern commerce and consumer culture. Richard Shear’s expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you’re looking to understand the origins of your favorite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives.
The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.
Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.
9780760395189
CIPO000240188
9780760395189 O'Reilly Media
2025000866
Brand name products--History.
Business names--History.
Branding (Marketing)--History.
HD69.B7
A history of brands : origins of consumer markets / Richard Shear. - SVA masters in branding .
Includes index.
The Origins of Consumption — Patterns and Prints — Distributors of Information and Meaning — An Early Global Consumption Pattern — Elizabeth I and the Origins of Consumer Markets — British East India Company — One of the First Global Consumer Brands — Louis XIV — The Bourgeoisie and the Baroque — Josiah Wedgwood — The Beginnings of Modern Merchandising and Brand Identity — The Creation of Markets and Marketing — The New Retail Landscape — The New Media Landscape — The Poster as Brand Builder — The Name on the Label (1900s) — The 1912 Launch of Crisco — New Products and New Lifestyles — Peter Behrens — Brand Identity around the Wars — Coco Chanel and the Creation of Chanel No. 5 — C. Coles Phillips — An Illustrator’s Definition of the Twentieth-Century Woman — The Role of the New Consumer — Alex Steinweiss and Paul Rand — Two Creative Approaches to New Brand Media — The Modern Brand Landscape — The “Greatest Generation” of Brands: Marlboro, Minute Rice, and Mr. Clean — The Explosion of Suburban Shopping and the Mall — A Revolutionary Decade for Brands — The Current Evolution of Retail in Four Steps — Today’s Brand — The Twenty-First-Century Hunter-Gatherer Culture and How We Search — The Seven Virtues and Retail Brand Experience.
Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.
In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.
In A History of Brands, you’ll explore:
Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.
Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.
Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.
Technological Shifts: Examine how advancements in technology—from mass production to digital marketing—have transformed the branding landscape.
The Future of Brands: Gain insights into emerging trends and the future of branding in a rapidly changing world.
A History of Brands is more than just a history book; it’s an illuminating look at the forces that have shaped modern commerce and consumer culture. Richard Shear’s expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you’re looking to understand the origins of your favorite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives.
The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.
Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.
9780760395189
CIPO000240188
9780760395189 O'Reilly Media
2025000866
Brand name products--History.
Business names--History.
Branding (Marketing)--History.
HD69.B7
