MARC details
| 000 -CABECERA |
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| campo de control de longitud fija |
05309cam a22003978i 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
a48541472 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| campo de control |
SIRSI |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| campo de control |
20251007131159.0 |
| 006 - CÓDIGOS DE INFORMACIÓN DE LONGITUD FIJA--CARACTERÍSTICAS DEL MATERIAL ADICIONAL |
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| campo de control de longitud fija |
m o d |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
cr ||||||||||| |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
250108s2025 mau o 001 0 eng |
| 010 ## - NÚMERO DE CONTROL DE LA BIBLIOTECA DEL CONGRESO |
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| Número de control de LC |
2025000866 |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780760395189 |
| Información calificativa |
(ebook) |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| ISBN cancelado o inválido |
9780760395172 |
| Información calificativa |
(hardcover) |
| 024 8# - IDENTIFICADOR DE OTROS ESTÁNDARES |
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| Número estándar o código |
CIPO000240188 |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA |
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| Número de control de sistema |
(OCoLC)1515074940 |
| 037 ## - FUENTE DE ADQUISICIÓN |
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| Número de adquisición |
9780760395189 |
| Fuente del número de adquisición |
O'Reilly Media |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
DLC |
| Lengua de catalogación |
eng |
| Normas de descripción |
rda |
| Centro/agencia transcriptor |
DLC |
| Centro/agencia modificador |
OCLCO |
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UKMGB |
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OCLCO |
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ORMDA |
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YDX |
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CLOUD |
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UtOrBLW |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
English |
| 042 ## - CÃDIGO DE AUTENTICACIÃN |
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| Código de autenticación |
pcc |
| 049 ## - FONDOS LOCALES (OCLC) |
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| Fondos de biblioteca |
UPMM |
| 050 00 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
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| Número de clasificación |
HD69.B7 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| Nombre de persona |
Shear, Richard, |
| Término indicativo de función/relación |
author. |
| Número de control del registro de autoridad o número normalizado |
http://id.loc.gov/authorities/names/n2025001021 |
| Código de función |
http://id.loc.gov/vocabulary/relators/aut |
| 9 (RLIN) |
26037 |
| 245 12 - MENCIÓN DE TÍTULO |
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| Título |
A history of brands |
| Resto del título |
: origins of consumer markets |
| Mención de responsabilidad, etc. |
/ Richard Shear. |
| 264 #1 - PRODUCCIÓN, PUBLICACIÓN, DISTRIBUCIÓN, FABRICACIÓN Y COPYRIGHT |
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| Producción, publicación, distribución, fabricación y copyright |
Beverly, MA : |
| Nombre del de productor, editor, distribuidor, fabricante |
Rockport Publishers, an imprint of The Quarto Group, |
| Fecha de producción, publicación, distribución, fabricación o copyright |
2025. |
| 490 0# - MENCIÓN DE SERIE |
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| Mención de serie |
SVA masters in branding |
| 500 ## - NOTA GENERAL |
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| Nota general |
Includes index. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
The Origins of Consumption — Patterns and Prints — Distributors of Information and Meaning — An Early Global Consumption Pattern — Elizabeth I and the Origins of Consumer Markets — British East India Company — One of the First Global Consumer Brands — Louis XIV — The Bourgeoisie and the Baroque — Josiah Wedgwood — The Beginnings of Modern Merchandising and Brand Identity — The Creation of Markets and Marketing — The New Retail Landscape — The New Media Landscape — The Poster as Brand Builder — The Name on the Label (1900s) — The 1912 Launch of Crisco — New Products and New Lifestyles — Peter Behrens — Brand Identity around the Wars — Coco Chanel and the Creation of Chanel No. 5 — C. Coles Phillips — An Illustrator’s Definition of the Twentieth-Century Woman — The Role of the New Consumer — Alex Steinweiss and Paul Rand — Two Creative Approaches to New Brand Media — The Modern Brand Landscape — The “Greatest Generation” of Brands: Marlboro, Minute Rice, and Mr. Clean — The Explosion of Suburban Shopping and the Mall — A Revolutionary Decade for Brands — The Current Evolution of Retail in Four Steps — Today’s Brand — The Twenty-First-Century Hunter-Gatherer Culture and How We Search — The Seven Virtues and Retail Brand Experience. |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.<br/><br/>In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.<br/><br/>In A History of Brands, you’ll explore:<br/><br/>Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.<br/>Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.<br/>Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.<br/>Technological Shifts: Examine how advancements in technology—from mass production to digital marketing—have transformed the branding landscape.<br/>The Future of Brands: Gain insights into emerging trends and the future of branding in a rapidly changing world.<br/><br/>A History of Brands is more than just a history book; it’s an illuminating look at the forces that have shaped modern commerce and consumer culture. Richard Shear’s expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you’re looking to understand the origins of your favorite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives.<br/><br/>The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices. <br/><br/>Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences. |
| Fuente proveedora |
Provided by publisher. |
| 588 ## - NOTA DE FUENTE DE LA DESCRIPCIÓN |
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| Nota de fuente de la descripción |
Description based on print version record and CIP data provided by publisher; resource not viewed. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Brand name products |
| Subdivisión general |
History. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Business names |
| Subdivisión general |
History. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Branding (Marketing) |
| Subdivisión general |
History. |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación Decimal Dewey |
| 949 ## - PROCESAMIENTO DE INFORMACIÓN LOCAL (OCLC) |
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Electronic resource |
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ONLINE |
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ONLINE |
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Safari Online update 355 records 20250801 |
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ONLINE |
