Strategic management and competitive advantage : concepts and cases
Barney, Jay B.
Strategic management and competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly. - Third edition. - Upper Saddle River, NJ : Prentice Hall, 2010. - xviii, 378, 222 variously numbered pages : illustrations (chiefly color) ; 25 cm.
Includes bibliographical references and indexes.
1. What is strategy and the strategic management process? — 2. Evaluating a firm's external environment — 3. Evaluating a firm's internal capabilities — 4. Cost leadership — 5. Product differentiation — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions — Appendix : Analyzing cases and preparing for class discussions.
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
9780137042876
2009023602
015-33649 bnb
Strategic planning--Case studies
Business planning--Case studies
Industrial management--Case studies
Competition--Case studies
Bibliography B3 FLM - Marketing Strategies & Tactics
HD30.28 / .B36834 2010
Strategic management and competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly. - Third edition. - Upper Saddle River, NJ : Prentice Hall, 2010. - xviii, 378, 222 variously numbered pages : illustrations (chiefly color) ; 25 cm.
Includes bibliographical references and indexes.
1. What is strategy and the strategic management process? — 2. Evaluating a firm's external environment — 3. Evaluating a firm's internal capabilities — 4. Cost leadership — 5. Product differentiation — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions — Appendix : Analyzing cases and preparing for class discussions.
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
9780137042876
2009023602
015-33649 bnb
Strategic planning--Case studies
Business planning--Case studies
Industrial management--Case studies
Competition--Case studies
Bibliography B3 FLM - Marketing Strategies & Tactics
HD30.28 / .B36834 2010
