Amazon cover image
Image from Amazon.com

Strategic management and competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Upper Saddle River, NJ : Prentice Hall, 2010.Edition: Third edition.Description: xviii, 378, 222 variously numbered pages : illustrations (chiefly color) ; 25 cm.ISBN:
  • 9780137042876
Subject(s): LOC classification:
  • HD30.28 .B36834 2010
Contents:
1. What is strategy and the strategic management process? — 2. Evaluating a firm's external environment — 3. Evaluating a firm's internal capabilities — 4. Cost leadership — 5. Product differentiation — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions — Appendix : Analyzing cases and preparing for class discussions.
Summary: For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Holdings
Item type Current library Call number Status Date due Barcode
Recommended bibliography book TBS Barcelona HD30.28 BAR (Browse shelf(Opens below)) Available B00851
Recommended bibliography book TBS Barcelona HD30.28 BAR (Browse shelf(Opens below)) Available B00852
Recommended bibliography book TBS Barcelona HD30.28 BAR (Browse shelf(Opens below)) Not for loan B00853

Includes bibliographical references and indexes.

1. What is strategy and the strategic management process? — 2. Evaluating a firm's external environment — 3. Evaluating a firm's internal capabilities — 4. Cost leadership — 5. Product differentiation — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions — Appendix : Analyzing cases and preparing for class discussions.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Powered by Koha