MARC details
| 000 -CABECERA |
|---|
| campo de control de longitud fija |
02576nam a22002297a 4500 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
240430b |||||||| |||| 00| 0 eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780357129463 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro/agencia transcriptor |
TBS |
| 041 ## - CÓDIGO DE LENGUA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 ## - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
HF5415 |
| Número de documento/Ítem |
.P6584 2022 |
| 100 ## - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| Nombre de persona |
Pride, William M. |
| Fechas asociadas al nombre |
1942- |
| 9 (RLIN) |
20608 |
| Término indicativo de función/relación |
author |
| 245 ## - MENCIÓN DE TÍTULO |
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| Título |
Foundations of marketing |
| Mención de responsabilidad, etc. |
/ William M. Pride, O.C. Ferrell. |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
Ninth edition. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
Boston, MA : Cengage Learning, 2022. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xxii, 553 pages : illustrations ; 28 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
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| Nota de bibliografía, etc. |
Includes bibliographical references (pages 497-534) and indexes. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Strategic marketing and its environment — Marketing research and target markets — Customer behavior and e-marketing — Product and price decisions — Distribution decisions — Promotion decisions. |
| 520 ## - SUMARIO, ETC. |
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| Sumario, etc. |
Today's leading digital platform, MindTap for Pride/Ferrell's Foundations of Marketing, 9th Edition, gives you complete control of your course to create unique learning experiences that challenge students, build confidence and elevate performance. MindTap introduces students to core concepts from the beginning of your course using a simplified learning path that progresses from understanding to application. MindTap presents concepts using a blend of engaging narrative and media while minimizing distraction with assignments that pair learning content with assessments in a visually appealing side-by-side format. Exclusive Instructor Tools allow you to modify the wording of questions, answer choices and feedback in assessments to match the specific objectives and style of your course. MindTap for Pride/Ferrell's Foundations of Marketing, 9th Edition has been fully redesigned with a flow that matches how students learn. With MindTap and you, students don’t just read chapter content, they learn it and apply it one concept at a time to begin to think and act like marketers. On their smartphone, tablet, or laptop, MindTap helps students navigate their course, study, and complete assignments wherever they are! Students work through engaging, formative activities in the "Learn It" modules, one concept at a time, before building up to the "Apply It" that bridge the understanding of concepts to making them actionable in the real-world of marketing. Use MindTap for Pride/Ferrell's Foundations of Marketing, 9th Edition as-is, or customize it to meet your specific course needs. You can also easily integrate MindTap into your Learning Management System (LMS). |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Marketing |
| 9 (RLIN) |
1020 |
| 700 ## - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Ferrell, O. C. |
| 9 (RLIN) |
20607 |
| Término indicativo de función/relación |
author |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADA (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
