Foundations of marketing / William M. Pride, O.C. Ferrell.

By:

Pride, William M, 1942- [author]

Contributor(s):

Ferrell, O. C [author]

Material type: Text

TextLanguage: English Publication details: Boston, MA : Cengage Learning, 2022.Edition: Ninth edition.Description: xxii, 553 pages : illustrations ; 28 cm.ISBN:

9780357129463

Subject(s):

Marketing

LOC classification:

HF5415 .P6584 2022

Contents:

Strategic marketing and its environment — Marketing research and target markets — Customer behavior and e-marketing — Product and price decisions — Distribution decisions — Promotion decisions.

Summary: Today's leading digital platform, MindTap for Pride/Ferrell's Foundations of Marketing, 9th Edition, gives you complete control of your course to create unique learning experiences that challenge students, build confidence and elevate performance. MindTap introduces students to core concepts from the beginning of your course using a simplified learning path that progresses from understanding to application. MindTap presents concepts using a blend of engaging narrative and media while minimizing distraction with assignments that pair learning content with assessments in a visually appealing side-by-side format. Exclusive Instructor Tools allow you to modify the wording of questions, answer choices and feedback in assessments to match the specific objectives and style of your course. MindTap for Pride/Ferrell's Foundations of Marketing, 9th Edition has been fully redesigned with a flow that matches how students learn. With MindTap and you, students don’t just read chapter content, they learn it and apply it one concept at a time to begin to think and act like marketers. On their smartphone, tablet, or laptop, MindTap helps students navigate their course, study, and complete assignments wherever they are! Students work through engaging, formative activities in the "Learn It" modules, one concept at a time, before building up to the "Apply It" that bridge the understanding of concepts to making them actionable in the real-world of marketing. Use MindTap for Pride/Ferrell's Foundations of Marketing, 9th Edition as-is, or customize it to meet your specific course needs. You can also easily integrate MindTap into your Learning Management System (LMS).

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415 PRI (Browse shelf(Opens below))	1	Available		B02663

Includes bibliographical references (pages 497-534) and indexes.

Today's leading digital platform, MindTap for Pride/Ferrell's Foundations of Marketing, 9th Edition, gives you complete control of your course to create unique learning experiences that challenge students, build confidence and elevate performance. MindTap introduces students to core concepts from the beginning of your course using a simplified learning path that progresses from understanding to application. MindTap presents concepts using a blend of engaging narrative and media while minimizing distraction with assignments that pair learning content with assessments in a visually appealing side-by-side format. Exclusive Instructor Tools allow you to modify the wording of questions, answer choices and feedback in assessments to match the specific objectives and style of your course. MindTap for Pride/Ferrell's Foundations of Marketing, 9th Edition has been fully redesigned with a flow that matches how students learn. With MindTap and you, students don’t just read chapter content, they learn it and apply it one concept at a time to begin to think and act like marketers. On their smartphone, tablet, or laptop, MindTap helps students navigate their course, study, and complete assignments wherever they are! Students work through engaging, formative activities in the "Learn It" modules, one concept at a time, before building up to the "Apply It" that bridge the understanding of concepts to making them actionable in the real-world of marketing. Use MindTap for Pride/Ferrell's Foundations of Marketing, 9th Edition as-is, or customize it to meet your specific course needs. You can also easily integrate MindTap into your Learning Management System (LMS).