Course reserves for DM: Digital Marketing Framework and Overview
- Department: Bachelor 3
- Course number: B3ASP DM
- Instructors:
| Title | Author | Item type | Location | Collection | Call number | Copy number | Status | Date due | Notes | Link |
|---|---|---|---|---|---|---|---|---|---|---|
| The longer long tail : how endless choice is creating unlimited demand | Anderson, Chris | |
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| The innovator's dilemma : when new technologies cause great firms to fail | Christensen, Clayton M. | |
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| New rules for the new economy : 10 radical strategies for a connected world | Kelly, Kevin | |
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| Tribes : we need you to lead us | Godin, Seth | |
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| Hackers | Levy, Steven | |
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| In the plex : how Google thinks, works, and shapes our lives | Levy, Steven | |
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| Marketplace 3.0 : rewriting the rules of borderless business | Mikitani, Hiroshi | |
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| The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses | Ries, Eric | |
