Riding the waves of culture : understanding diversity in global business / Fons Trompenaars and Charles Hampden-Turner

Includes bibliographical references and index.

An introduction to culture -- The one best way of organizing does not exist -- The meaning of culture -- Relationships and rules -- The group and the individual -- Feelings and relationships -- How far we get involved -- How we accord status -- How we manage time -- How we relate to nature -- National cultures and corporate culture -- Towards international and transnational management -- Reconciling cultural dilemmas -- South Africa: the rainbow nation -- Gender, ethnicity and functional diversity.

The bestselling guide to leading effectively in an increasingly global business environment-updated to address radical changes in politics, society, economics, and technology Today's geopolitical landscape has evolved dramatically, with major impacts on relationships among countries that do business together. As a business leader, your concerns are no longer simply about being aware of cultural differences and preventing embarrassments. Now, you must tread more lightly than ever, be even more attuned to cultural differences, and leverage cultural differences for maximum competitive advantage.