Managing brand equity
Material type: TextLanguage: English Publication details: Free Press, 1991Description: xiii + 299 p. ; 24 cmISBN:- 9780029001011
- Marketing -- Advertising
- Valor de marca
- Fidelidad
- Comportamiento del consumidor
- Relación con el cliente
- Calidad
- Percepción Decisión compra
- Logo
- Nombre
- Eslogan
- Promoción
- Globalización
- Marketing
- Bibliography MSc - Marketing Management: Account-Based Marketing
- Bibliography MSc - Fashion & Luxury Marketing Management: Reference Handbooks
- Bibliography MSc - Marketing Management: Retail & Consumer Goods
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Recommended bibliography book | TBS Barcelona | HF5415.1255 AAK (Browse shelf(Opens below)) | Available | B01971 |
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HF5415.123 DEP Marketing communications (2010, 4 ed.) | HF5415.123 DEP Marketing communications (2010, 4 ed.) | HF5415.123 DEP Marketing communications (2018, 6 ed.) | HF5415.1255 AAK Managing brand equity | HF5415.1255 KEL Strategic brand management (2012, 2 ed.) | HF5415.1255 KEL Strategic brand management (2020, 5 global ed.) | HF5415.13 CAP Managing marketing in the 21st century |