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Services marketing
Material type:
TextLanguage: English Publication details: McGraw-Hill, 2012Edition: 2ª edDescription: xxv + 559 p. ; 26 cmISBN: - 9780077131715
Contents:
Cada capítulo incluye resumen, conceptos clave, lecturas recomendadas, preguntas y ejercicios de repaso. Contiene relación de casos de estudio e índice analítico.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | TBS Barcelona | HD 9980.5 WIL (Browse shelf(Opens below)) | Not for loan | RESERVE | B01497 | |
| Book | TBS Barcelona | HD 9980.5 WIL (Browse shelf(Opens below)) | Available | B01496 |
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| HD62.4 BUI Stratégies d'internationalisation des entreprises | HD62.4 BUI Stratégies d'internationalisation des entreprises | HD 9980.5 WIL Services marketing | HD 9980.5 WIL Services marketing | HF5415 EIG La logique services | HF5415.123 DEC La communication marketing (1995) | HF5415.123 DEC La communication marketing (1999, 2 ed.) |
Cada capítulo incluye resumen, conceptos clave, lecturas recomendadas, preguntas y ejercicios de repaso. Contiene relación de casos de estudio e índice analítico.
