The art of SEO : mastering search engine optimization.

By:

Enge, Eric [author.]

Contributor(s):

Material type: Text

TextLanguage: English Publisher: Sebastopol, CA : O'Reilly, 2015Edition: Third edition / Eric Enge, Stephan Spencer, and Jessie C. StricchiolaDescription: xxxix, 992 pages : illustrations ; 24 cmISBN:

9781491948965

Subject(s):

Summary: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements: Comprehend SEO’s many intricacies and complexities — Explore the underlying theory and inner workings of search engines — Understand the role of social media, user data, and links — Discover tools to track results and measure success — Examine the effects of Google’s Panda and Penguin algorithms — Consider opportunities in mobile, local, and vertical SEO — Build a competent SEO team with defined roles — Glimpse the future of search and the SEO industry.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415.1265 ENG (Browse shelf(Opens below))	1	Available		B07623
Book	TBS Barcelona Libre acceso	HF5415.1265 ENG (Browse shelf(Opens below))	2	Available		B04691

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Previous	No cover image available						No cover image available	Next
Previous	HF5415.1265 CLA SEO 2025 : learn search engine optimization with smart internet marketing strategies	HF5415.1265 DAH Social media marketing : theories & applications	HF5415.1265 EIS Persuasive online copywriting : how to take your words to the bank	HF5415.1265 ENG The art of SEO : mastering search engine optimization.	HF5415.1265 FAU Human-centered marketing : how to connect with audiences in the age of AI	HF5415.1265 GAB Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology	HF5415.1265 GOT The SEO entrepreneur : start a successful SEO business and turn your entrepreneurial dreams to reality	Next

Includes bibliographical references and index.

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements:
Comprehend SEO’s many intricacies and complexities — Explore the underlying theory and inner workings of search engines — Understand the role of social media, user data, and links — Discover tools to track results and measure success — Examine the effects of Google’s Panda and Penguin algorithms — Consider opportunities in mobile, local, and vertical SEO — Build a competent SEO team with defined roles — Glimpse the future of search and the SEO industry.

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