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Ask

Contributor(s): Material type: TextTextLanguage: English Publication details: Dunham Books, 2015Description: 160 p. ; 21 cm.ISBN:
  • 9781939447722
Subject(s):
Contents:
pt. 1. Ask: the story. You: who, what, & why Strange questions ... and strange answers-- The discovery-- My crisis-- Working hard for the dream-- An unexpected twist-- The letter-- Standing on the shoulders of giants-- Taking the leap-- Things finally come together-- pt. 2. Ask: the methodology. Getting started: how to read the Ask formula methodology-- The process: prepare, persuade, segment, prescrie, profit, pivot-- Prepare: the deep dive survey-- Persuade: the prospect self-discovery landing page-- Segment: the micro-commitment bucket survey-- Prescribe: the post-survey sales prescription-- Profit: the profit maximization upsell sequence-- Pivot: the email follow-up feedback loop-- Case study #1: tennis training, zero to --
Summary: When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415.1265 LEV (Browse shelf(Opens below)) Available B04701
Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)
HF5415.1265 HEN Influencer HF5415.1265 KEL Social media HF5415.1265 KEL How to measure social media HF5415.1265 LEV Ask HF5415.1265 MAC 500 social media marketing tips HF5415.1265 PAR Platform revolution HF5415.1265 RAU Digital strategy

pt. 1. Ask: the story. You: who, what, & why Strange questions ... and strange answers-- The discovery-- My crisis-- Working hard for the dream-- An unexpected twist-- The letter-- Standing on the shoulders of giants-- Taking the leap-- Things finally come together-- pt. 2. Ask: the methodology. Getting started: how to read the Ask formula methodology-- The process: prepare, persuade, segment, prescrie, profit, pivot-- Prepare: the deep dive survey-- Persuade: the prospect self-discovery landing page-- Segment: the micro-commitment bucket survey-- Prescribe: the post-survey sales prescription-- Profit: the profit maximization upsell sequence-- Pivot: the email follow-up feedback loop-- Case study #1: tennis training, zero to -- 50,000 in 6 months -- Case study #2: water ionizer market, 50,000 in 5 days -- Why: the reason for writing this book -- Next steps: now it's your turn to Ask.

When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn.

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