Business market management (B2B)
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9788131731635
Item type | Current library | Call number | Status | Date due | Barcode |
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Recommended bibliography book | TBS Barcelona | HF5415.1263 AND (Browse shelf(Opens below)) | Checked out | 28/04/2024 | B03889 |
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HF5415.12615 REN Neuromárketing : el nervio de la venta | HF5415.12615 REN Neuromárketing : el nervio de la venta | HF5415.12615 THO Ethics and neuromarketing | HF5415.1263 AND Business market management (B2B) | HF5415.1263 BEN L'efficience commerciale en B to B | HF5415.1263 BEN L'efficience commerciale en B to B | HF5415.1263 BEN L'efficience commerciale en B to B |
Anderson builds the book around a framework of understanding, creating, and delivering value. ; The third edition of this text retains the framework for understanding, delivering, and creating value that was established in the first edition, giving the readers a framework for understanding the topic. ; Viewed from an international perspective-rather than a purely American one-Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.