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Digital marketing for dummies

Contributor(s): Material type: TextTextLanguage: English Publication details: Wiley, 2017Description: xiv + 334 p. ; 23 cmISBN:
  • 9781119235590
Subject(s): Online resources:
Contents:
Introduction Getting started with digital marketing. Understanding the customer journey-- Choosing the right marketing campaign-- Crafting winning offers-- Using content to generate fans, followers, and customers. Pursuing content marketing perfection-- Blogging for business-- Taking stock of 57 blog post ideas-- Generating website traffic. Building high-converting landing pages-- Capturing traffic with search marketing-- Leveraging the social web-- Tapping into paid traffic-- Following up with email marketing-- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business-- Optimizing your campaigns for maximum ROI-- The part of tens. The ten most common digital marketing mistakes-- Ten trending digital marketing skills to add to your resume-- Ten essential tools for digital marketing success.--
Summary: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415.1265 DEI (Browse shelf(Opens below)) Available B04695
Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)
HF5415.1263 MOU Euromarketing HF5415.1265 CHA Digital marketing HF5415.1265 DAH Social media marketing HF5415.1265 DEI Digital marketing for dummies HF5415.1265 DOD The art of digital marketing HF5415.1265 ENG The art of SEO HF5415.1265 GLA The big data-driven business

Introduction Getting started with digital marketing. Understanding the customer journey-- Choosing the right marketing campaign-- Crafting winning offers-- Using content to generate fans, followers, and customers. Pursuing content marketing perfection-- Blogging for business-- Taking stock of 57 blog post ideas-- Generating website traffic. Building high-converting landing pages-- Capturing traffic with search marketing-- Leveraging the social web-- Tapping into paid traffic-- Following up with email marketing-- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business-- Optimizing your campaigns for maximum ROI-- The part of tens. The ten most common digital marketing mistakes-- Ten trending digital marketing skills to add to your resume-- Ten essential tools for digital marketing success.--

Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.

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