Kapferer on luxury
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780749474362
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | TBS Barcelona | HD9999 KAP (Browse shelf(Opens below)) | Available | B01477 |
In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur? ; ; Essays also address: ; --The challenges of sustaining luxury ; --The importance of remaining rare ; --The artification of luxury ; --Why luxury should not delocalize ; --Adapting the luxury organization to the web ; --An exploration into consumers' psychology of luxury prices ; --The distinct business models of luxury brands