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Ce qui va changer les marques by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Éditions d'Organisation, 2005
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.92 KAP.
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The new strategic brand management (2008) by
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2008
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KAP.
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Les marques by Series: Références
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Éditions d'Organisation, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.92 KAP.
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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer, Vincent Bastien by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA; New Delhi : Kogan Page, 2012.
Availability: Items available for loan: TBS Barcelona (6)Call number: HD9999 KAP, HD9999 KAP, HD9999 KAP, HD9999 KAP, HD9999 KAP, HD9999 KAP. Not available: TBS Barcelona: Checked out (1). TBS Barcelona: Consulta en sala (1).
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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2012
Online access:
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.1255 KAP, HF5415.1255 KAP. Not available: TBS Barcelona: Consulta en sala (1).
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Kapferer on luxury by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: KoganPage, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 KAP.
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Luxe oblige by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NULL NULL,
Availability: No items available.
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