Road trip to innovation : how I came to understand future thinking / Delia Dumitrescu.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9783000357367
- HC79.T4 D855 2011
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | TBS Barcelona | HC79.T4 DUM (Browse shelf(Opens below)) | Available | B00604 |
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Includes bibliographical references (p. 256-266) and index.
All on board ― Where do ideas come from? ― Got the trends. What now? ― How to build strategic futures? ― A new understanding of innovation ― Road trip props.
Road Trip to Innovation - How I came to understand Future Thinking is an investigative tale about a friendly and curious mind that sets-off on a road trip to find out what innovation is truly made of. ; Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language. ; Road Trip to Innovation is recommended to anyone who wants to deal with the origin and significance of trends and innovations.