Guerrilla marketing
Material type: TextLanguage: English Publication details: Houghton Mifflin, 2007Edition: 4th ed., Completely updated and expanded ed.Description: xii, 368 p. ; 23 cm.ISBN:- 9780618785919
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | TBS Barcelona Libre acceso | HF5415 CON (Browse shelf(Opens below)) | Available | B04765 |
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HF5415 CEO Gestión comercial | HF5415 CER El marketing en la oficina bancaria | HF5415 CHI El mercado son personas | HF5415 CON Guerrilla marketing | HF5415 CRI Simplicity marketing | HF5415 DIB Marketing | HF5415 DWY Marketing industrial |
Introduction Part I. The Guerrilla Approach-- 1. What Is Guerrilla Marketing Today?-- 2. The Need for Guerrilla Marketing-- 3. The Sixteen Monumental Secrets of Guerrilla Marketing-- 4. Developing a Guerrilla Marketing Plan-- 5. Developing Truly Creative Marketing-- 6. Selecting the Most Lethal Marketing Methods-- 7. Secrets of Saving Marketing Money-- 8. Research: The Starting Point of a Guerrilla Marketing Campaign-- Part II. Mini-Media Marketing-- 9. Truths about Mini-Media Marketing-- Part III. Maxi-Media Marketing-- 10. Maxi-Media Marketing, Guerrilla Style-- Part IV. New Media Marketing-- 11. E-Media Marketing-- 12. Info-Media Marketing-- 13. Human Media Marketing-- 14. Non-Media Marketing-- Part V. The Nature of the Guerrilla-- 15. Guerrilla Company Attributes-- 16. Guerrilla Company Attitudes-- 17. Guerrilla Marketing Psychology-- The 200 Weapons of Guerrilla Marketing-- Acknowledgements-- Informational Arsenal for Guerrillas-- Index--
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century. ;