Sustainable luxury and social entrepreneurship

Contributor(s):

Gardetti, Miguel Ángel [Author]

Material type: Text

TextLanguage: English Publication details: Routledge, 2017Description: xiv, 152 pages : illustrations ; 24 cmISBN:

9781783533565

Subject(s):

Contents:

1. Cred Jewellery, UK: 'Committed to raising standards' / Alan Frampton -- 2. Paulina Robson, Chile: Salmon leather handbags / Paulina Robson ---- 3. Landgut Stober, Germany / Michael Stober ---- 4. Eden Diodati, UK / Jennifer Ewah ---- 5. Guodrun & Guodrun / Guodrun Rogvadottir ---- 6. Izzy Lane, UK / Isobel Davies ---- 7. Soneva, Thailand / Sonu Shivdasani.--

Summary: 'Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.'--Provided by publisher.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD60 GAR (Browse shelf(Opens below))	Available		B00039

'Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury - a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.'--Provided by publisher.