Digital luxury

Contributor(s):

Batat, Wided [Author]

Material type: Text

TextLanguage: English Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2019ISBN:

9781526458940

Subject(s):

Contents:

Part One Chapter 1: What does digital luxury experience stand for? -- Chapter 2: A new digital marketing strategy for luxury experience design -- Chapter 3: Connecting with digital natives and sharing luxury experiences on social media -- -- Part Two-- Chapter 4: Immersive digital luxury experiences -- Chapter 5: Connected digital luxury experiences -- Chapter 6: Playful digital luxury experiences -- Chapter 7: Humanized digital luxury experiences -- Chapter 8: Prototyped digital luxury experiences -- -- Part Three-- Chapter 9: Switch to the experiential marketing mix (7Es) & design the ultimate digital luxury -- Chapter 10: From big data to immersive smart data insights into digital luxury experience -- Chapter 11: Phygital luxury consumption experiences: a new paradigm -- Conclusion -- -- -- -- -- --

Summary: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. ; ; This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. ; ;

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD9999 BAT (Browse shelf(Opens below))	Available		B00029

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Previous								Next
Previous	HD9999 ADA On luxury, a cautionary tale	HD9999 ARI The art of luxury selling	HD9999 ARM Critical luxury studies	HD9999 BAT Digital luxury	HD9999.C947 JON The Oxford handbook of creative industries	HD9999 CAB Digitalization in the Luxury Fashion Industry	HD9999 CAL Luxury	Next

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. ; ; This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples. ; ;