The Fundamentals of Digital Fashion Marketing

Contributor(s):

Harris, Clare [Author]

Material type: Text

TextLanguage: English Publication details: Bloomsbury Visual, 2017Description: 216 pages ; 25 cmISBN:

9781474220859

Subject(s):

Contents:

1. Fashion Marketing and Digital Technologies 2. Fashion and Online Marketing-- 3. Social Media and Fashion Marketing-- 4. Fashion and Film -- 5. Fashion and Mobile Media -- 6. Digital Spaces and Innovations-- --

Summary: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. ; ; The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD9940.A2 HAR (Browse shelf(Opens below))	Available		B01450

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. ; ; The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.