Brand the change

Contributor(s):

Landa, Robin [Author]

Material type: Text

TextLanguage: English Publication details: BIS Publishers, 2017Description: 223 pages : illustrationsISBN:

9789063694784

Subject(s):

Contents:

1) Branding 101, 2) Case studies, 3) Brand anatomy, 4) Build your brand step by step, 5) Tool templates, 6) Exercises, 7) Expert tips and tricks, 8) The beginning

Summary: Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. This book challenges you to put your head above the clouds to formulate a compelling big vision, while having your feet in the mud: to understand how to realize that vision by selling yourself well and all the practical branding challenges that come with it. The book unpacks the brand building process in practical steps, offers you the tools and exercises to build your own brand, offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415.1255 LAN (Browse shelf(Opens below))	Available		B04711

1) Branding 101, 2) Case studies, 3) Brand anatomy, 4) Build your brand step by step, 5) Tool templates, 6) Exercises, 7) Expert tips and tricks, 8) The beginning

Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. This book challenges you to put your head above the clouds to formulate a compelling big vision, while having your feet in the mud: to understand how to realize that vision by selling yourself well and all the practical branding challenges that come with it. The book unpacks the brand building process in practical steps, offers you the tools and exercises to build your own brand, offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.