Market Research

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Springer, 2018Description: XX, 416 p. 212 illus., 50 illus. in color.ISBN:

9789811052170

Subject(s):

Contents:

Chapter 1: Introduction -- Chapter 2: The Market Research Process ---- Chapter 3: Data ---- Chapter 4: Getting Data ---- Chapter 5: Descriptive Statistics ---- Chapter 6: Hypothesis Testing ---- Chapter 7: Regression Analysis ---- Chapter 8: Factor Analysis ---- Chapter 9: Cluster Analysis ---- Chapter 10: Communicating the Results.--

Summary: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415.2 MOO (Browse shelf(Opens below))	Available		B04621

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Previous	HF5415.2 KUB Formative research in social marketing	HF5415.2 MAL Études marketing avec SPSS	HF5415.2 MEN Sales forecasting management	HF5415.2 MOO Market Research	HF5415.2 ROE Marketing research in action	HF5415.2 SHA Marketing research	HF5415.2 UND Why we buy : the science of shopping	Next

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.