Cases in public relations

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Oxford University Press, 2019Description: vii, 359 pages : illustrations ; 24 cmISBN:

9780190631383

Subject(s):

Contents:

What is the case method? -- Ethical frameworks and professional codes ---- Conflict and crisis management ---- Social media and technology ---- Corporate social responsibility ---- Consumer relaitons ---- Community relations ---- Sports communication ---- Health ---- Government relations ---- Internaitonal ---- Nonprofit and education ---- Trends in public relations, communication, and society that will challenge ethics.--

Summary: Cases in Public Relations presents the diversity of public relations practice in today's complex world. Containing cases written specifically for this course by faculty of research and practice nationwide, this book offers the most contemporary and diverse set of cases available. While clearlyillustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD59 BRU (Browse shelf(Opens below))	Available		B01176

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Previous	HD58.95 DES Le grand livre du contrôle de gestion	HD58.95 DUP Faire de la recherche en contrôle de gestion?	HD5854.2.U6 KES Gigged	HD59 BRU Cases in public relations	HD59.2 GRI New strategies for reputation management	HD59.6 MUR The open book of social innovation	HD60 ADE Corporate social responsibility of multinational corporations in developing countries	Next

Cases in Public Relations presents the diversity of public relations practice in today's complex world. Containing cases written specifically for this course by faculty of research and practice nationwide, this book offers the most contemporary and diverse set of cases available. While clearlyillustrating the functions and contexts of public relations practice, each case also challenges students to consider and discuss real-world ethical dimensions of public relations.