Contemporary Case Studies on Fashion Production, Marketing and Operations
Material type: TextLanguage: English Publication details: Springer, 2018Description: XIV, 243 p. 33 il., 23 il. in colorISBN:- 9789811070068
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | TBS Barcelona Libre acceso | HD9940 CHO (Browse shelf(Opens below)) | Checked out | 20/07/2024 | B01028 |
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HD9940.A2 SAP Trademarks and fashion | HD9940 AGI The end of fashion | HD9940 BEN Social media for fashion marketing | HD9940 CHO Contemporary Case Studies on Fashion Production, Marketing and Operations | HD9940 CHO Analytical Modeling Research in Fashion Business | HD9940 EAS Fashion marketing | HD9940 EAS Fashion marketing |
Part I: Fashion Production -- Chapter 1: Technological advance in fashion product development ---- Chapter 2: Sustainable fashion supply chains ---- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management ---- Chapter 4: Retail franchising in emerging markets ---- Chapter 5: Brand development in China ---- Chapter 6: Social media marketing of fashion brands ---- Chapter 7: Multi-channel strategy ---- Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry ---- Chapter 9: RFID adoption in the fashion industry ---- Chapter 10: Fashion business as a social enterprise.--
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.