International business

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Pearson Education, 2020Edition: Ninth global editionDescription: 619 p. ill. 28 cm.ISBN:

9781292313733

Subject(s):

Online resources:

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Summary: International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide.

Holdings ( 6 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Barcode
Recommended bibliography book	TBS Barcelona	HD62.4 GRI (Browse shelf(Opens below))	Available	B03311
Recommended bibliography book	TBS Barcelona	HD62.4 GRI (Browse shelf(Opens below))	Available	B03373
Recommended bibliography book	TBS Barcelona	HD62.4 GRI (Browse shelf(Opens below))	Available	B03372
Recommended bibliography book	TBS Barcelona	HD62.4 GRI (Browse shelf(Opens below))	Available	B03371
Recommended bibliography book	TBS Barcelona	HD62.4 GRI (Browse shelf(Opens below))	Available	B03370
Recommended bibliography book	TBS Barcelona	HD62.4 GRI (Browse shelf(Opens below))	Not for loan	B03369

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International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide.