Groundswell (2008)
Material type: TextLanguage: English Publication details: Harvard Business School Press, cop. 2008Description: 286 p. ; 25 cmISBN:- 9781422125007
Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Book | TBS Barcelona Libre acceso | HC79.I55 LIC (Browse shelf(Opens below)) | Available | B00599 | ||
Book | TBS Barcelona Libre acceso | HC79.I55 LIC (Browse shelf(Opens below)) | Not for loan | RESERVE | B00598 |
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221.16 BID Microsoft Excel & VBA | 222.55 HAS La comunicación | 223.55 MIT The latex companion | 224.73 LIC Groundswell (2008) | 321.55 BEL La justice en clair | 333.54 MAT Globalization from below | 334.93 AGE/IVA09 Manual práctico IVA 2009 |
Understanding the groundswell Why the groundswell--and why now?-- Jujitsu and the technologies of the groundswell-- The social technographics profile-- Tapping the groundswell-- Strategies for tapping the groundswell-- Listening to the groundswell-- Talking with the groundswell-- Energizing the groundswell-- Helping the groundswell to support itself-- Embracing the groundswell-- The groundswell transforms-- How connecting with the groundswell transforms your company-- The groundswell inside your company-- The future of the groundswell.--
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.