Global strategy / Mike W. Peng.

This edition helps students make sense of both recent developments and debates in the field, such as the COVID-19 coronavirus challenge, the deglobalization movement, the digital business model, the antitrust case against Big Tech and Brexit. This edition introduces today's newest global business terms, such as additive manufacturing/3D printing, artificial intelligence, blitzscaling and design thinking as well as environmental, social, and governance (ESG) performance. In addition, students examine extraterritoriality, hybrid organization, pivot, servitization, shareholder democracy, socially responsible investment, socioemotional wealth and unicorns. This edition draws on leaders with the most contemporary global strategy research, such as R. D’Aveni on pan-industrials, R. Hoffman on blitzscaling, A. Lee on unicorns, T. Piketty on income inequality and D. Srinivasan and T. Wu on building an antitrust case against Big Tech. These works complement content that focuses on the author’s own cutting-edge research. This edition leverages short and to-the-point Integrative Cases to support your case teaching. These Integrative Cases emphasize critical information while averaging 5-6 pages in length as opposed to traditional 15-20-page cases. Content offers the most current presentation among all competing textbooks, with copious coverage on how firms can strategically respond timely issues, such as the COVID-19 coronavirus challenge. Students remain engaged and actively participating as each chapter offers a number of captivating debates that draw on today's cutting-edge research and practice. Each chapter opens with an engaging case and closes with an in-depth case. Three lively strategy-in-action boxes in every chapter prompt involvement. Some cases are written in a future tense—such as the closing case, "Is There an Antitrust Case against Big Tech?" and all are designed to generate intense classroom debates.