Marketing research
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781844803279
Item type | Current library | Call number | Status | Date due | Barcode |
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Recommended bibliography book | TBS Barcelona | HF5415.2 KEN (Browse shelf(Opens below)) | Available | B03873 |
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HF5415.1255 KEL Strategic brand management (2012, 2 ed.) | HF5415.1255 KEL Strategic brand management (2020, 5 global ed.) | HF5415.13 CAP Managing marketing in the 21st century | HF5415.2 KEN Marketing research | HF5416.5 BAK Pricing on purpose | HF5416.5 NAG The strategy and tactics of pricing | HF5416.5 NAG The strategy and tactics of pricing |
Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.